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Be-London Becomes SOS Africa's Latest Corporate Sponsor
01 Apr 2015
We are pleased to announce that Be-London has become SOS Africa’s latest corporate sponsor. This exciting new business is a unique clothing brand which merges African and Western wear to create fashion that is as inspirational and as distinctive as the people of Britain. By using traditional textiles, it aims to provide never before seen trends and make African prints easy to wear and accessible to all.
Be-London initially contacted SOS Africa to enquire about becoming involved in our new Business Sponsorship Scheme. The idea behind the initiative is that is provides a more personal approach to corporate giving; we are able to tailor a sponsorship process to meet the specific needs of companies and demonstrate the invaluable impact their investment has made.
As part of the fundraising partnership, Be-London will donate 5% of online sales to SOS Africa from their website www.belondonfashion.com on a monthly basis, they will carry out in-store fundraising and support SOS Africa’s latest charity projects.
“I chose to work with SOS Africa because I believe that one of the keys to empowering people and enabling them to rise out of poverty is to educate them, thereby giving them the means to help themselves and ultimately the community at large. What’s more, I know that children are the future and educating them will have a lasting impact as they grow, share their knowledge and develop into responsible and resourceful adults. I was particularly impressed with the fact that SOS Africa invests 100% of all donations into their wonderful cause; this gave me confidence that our partnership will result in excellent outcomes.” Be-London founder Amie Touray.
SOS Africa would like to congratulate Be-London on their fantastic new business. On behalf of the SOS Africa children, we thank them for their support and look forward to working with them over the next 12 months.
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